6 Brilliant Recruitment Marketing Campaigns

Candidates desire to feel linked to your brand and sense that employers comprehend them as people. So how can companies stand apart from the crowd? Employers need to be proactive in their approach to bring in prospects, and recruitment marketing is the solution

Recruitment marketing is a fairly new way to bring in prospects, both passive and active, to your company. It involves adopting the very same principals and methods utilized by marketing to draw in prospects and increase brand name awareness. Some examples of marketing practises now being utilised by HR teams include: list building, SEO, guerrilla marketing, social marketing, personalised candidate journey and material development.

According to SHRM, business that integrate recruitment marketing into their hiring strategy can generate 3 times more candidate leads than those who don’t – leading a 100% higher close rate on applicants. Additionally, recent research study by Allegis found that running a recruitment marketing project can save business up to 40% on total skill expenses. On top of these savings, recruitment marketing improves company brand name and attracts an approximated 50% more competent candidates.

It’s extraordinary to see how a deep understanding of your candidates can cause projects that motivate them to act. We have actually assembled a list of 6 of our preferred imaginative recruitment campaigns that you can take motivation from for your next recruitment marketing project. These projects pushed the boundaries of traditional task ads, and for lots of, the application processes went viral.

Examples of recruitment marketing projects

Ogilvy: The World’s Greatest Salesperson

To engage and work with the most skilled salespeople in the business, Ogilvy, one of the worlds most popular advertising agencies, ran a creative recruitment project to find ‘The World’s Greatest Salesperson’.

Ogilvy leveraged targeted social networks marketing in combination with their YouTube channel. Here they welcomed the prospective prospects to film themselves offering a brick. The reward? A three month paid internship with Ogilvy and the opportunity to pitch at the Cannes Lions International Advertising Festival.

A fantastic benefit to employers is the ease at which recruitment marketing contests can be shared online and reach hundreds to thousands of people.Contests are a standard approach of recruitment marketing projects.

They are an excellent method to draw in passionate applicants in addition to acting as a preliminary screening test. Companies may ask prospects to fix puzzles, compose lines of code or wiki.team-glisto.com make a video.

GOOGLE: The Puzzling Billboard

Continuing the competitive method to recruitment marketing is Google’s 2004 puzzling signboard. This marketing campaign was an excellent success for Google and made high praise online within mathematical and engineering online forums – even before Google was called the brains behind the operation.

The billboard, put in Silicon Valley, provided a complicated mathematical formula to passers-by and challenged those who thought they were wise adequate to fix it. Once resolved, the equation revealed a site URL (www.7427466391.com) that the solver must check out.

Those smart sufficient to resolve the billboard puzzle were given one final puzzle once on the site.

Successful candidates received the message:
“Nice work. Well done. Mazel tov. You’ve made it to Google Labs, and we’re thankful you’re here. Something we discovered while developing Google is that it’s simpler to discover what you’re looking for if it comes searching for you. What we’re searching for are the finest engineers in the world. And here you are.”

The signboard was an engaging method to draw in a few of the smartest minds to Google. Google grouped this candidate swimming pool into enthusiastic ‘problem solvers’ – an extremely well-regarded skill at google.

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IKEA: Assemble Your Future

Upon opening a brand-new store in Australia, IKEA had the job of working with 100 staff members. To fill this high variety of positions, they needed to think big. IKEA’s outside package thinking caused a great “inside the box” solution.

to target those who they knew currently loved IKEA by putting ‘profession directions’ inside the box of IKEA products for consumers to find upon opening their product. The directions mirrored their popular assembly instructions, instructing clients on how to “assemble your future”.

The campaign was a huge success, and clients loved it. Countless consumers used, and IKEA employed 280

employees who admired the IKEA brand name. The reason for the success of the campaign was not just down to its creativity but also because it spoke to IKEA’s existing brand ambassadors, their consumers. Many recruitment messages can get lost in the sound online and in-store. The shipment of this recruitment project successfully linked with candidates in a personalised way, in their own homes just as they’re focused on assembling their new furnishings.

Volkswagen: A Covert Message

When Volkswagen needed to employ gifted mechanics, they carefully considered where this target audience hung out so that they might interact their recruitment message effectively.

Volkswagen picked an apparent but uncommon positioning, the undercarriage of cars in requirement of repair. Volkswagen deliberately dispersed faulty automobiles with the message concealed underneath to service centres across Germany in anticipation of drawing in knowledgeable workers.

Volkswagens project was a fantastic success, and they employed numerous skilled mechanics while authenticating themselves as an innovative and enjoyable brand name.

McKinsey & Company: The Eraser Pencil

McKinsey and Company were looking to bring in ambitious trainees to their company. They reached students by going to the one location ensured to have students around, schools at numerous Swiss universities.

McKinsey provided pencils with comically extended erasers. Printed on the side of the pencil was a message that read “We’re trying to find students who aren’t pleased with simply any solution. www.McKinsey.ch.”

The project’s aim was to pre-filter candidates by bring in those that aren’t satisfied with just any option and are curious innovators. The pencil twisted the rules of marketing, and it’s easy message resonated with numerous, causing high-quality graduate employs at McKinsey.

Similar to this pencil, recruitment marketing campaigns don’t have to be pricey, and companies can state a lot in only a simple statement.

Marriott: A Personalised Careers Page

Marriott is an outstanding example of companies doing recruitment marketing properly. Their careers page has 1.2 million likes, and they publish content two times a day – sometimes more. They share material that possible staff members can relate to and feel motivated by, such as specific employees achievements, days in the life of a worker and basic daily updates from throughout the Marriott network.

Marriott wishes to convey a sense of personalisation with their careers page so that possible staff members can develop a genuine connection with the brand. They attain this by permitting called employees to answer any questions on the careers page from the business profile. Marriot also offers a chat service to those wanting to find out more about life at the business and guidance on how they can successfully make an application for a position.

Marriotts technique shows you do not require remarkable out of the box believing to get in touch with prospects. There are a myriad of ways your business can approach your recruitment campaign. Marriott’s method is basic, and any company can emulate this technique and accomplish the same success. Have a designated place where you share insights on life at your business and most importantly, listen to possible prospects and respond to their questions immediately and effectively.

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Step 1: A fantastic recruitment marketing Campaign. Step 2? Occupop!

We can help you screen candidates, sort CVs and even schedule interviews, all-in-one centralised recruitment platform. This will make sure that your prospects have the best experience possible and you have time to focus on what matters, your people. Find out more about us here.