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Google HCU Recovery – Is Your Site Ready For HCU Recovery?
Whatever the case, whether HCU or one of the most recent fundamental updates has affected your fixing your content is essential to the success. Perform a content audit, and look over your GSC or GA4 stats before beginning work on new material.
Acknowledging how Google updates are altering SEO strategy can be eye-opening. Recognize how mobile usability, safety and unique perspectives all play into value-oriented SEO rankings.
What is Google HCU?
Google HCU updates aim to change their ranking algorithm to focus on content that is of the user with real value, as a response to the increasing number of websites with keyword-stuffed advertising copy that doesn’t actually offer anything of use for searchers. This approach aims to tackle sites that only focus on their thin content, but without real benefit or relevance to searchers.
The HCU update that Google released in August 2022 altered how its algorithm assessed website quality, shifting away from page-by -page assessments towards domain-wide assessments. It meant that sites considered unhelpful could experience ranking drops across the entire domain rather than just the individual pages.
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HCU Update also placed additional focus on sites’ accessibility on mobile devices, focusing on those designed specifically to work effectively on smartphones and other mobile devices. Furthermore, it boosted sites which provide safe browsing experiences which is a sign of the growing importance of the web as a place for research as well as commerce, among other things which heavily rely on the security of personal information to protect users.
The September 20, 2023 Google HCU upgrade extended the idea through the inclusion of Experience into their concept of E-E-A-T. As a result, this created a greater challenge for firms to increase their rankings simply by updating existing articles or blog posts even though it could be effective prior to the HCU update it no longer considered valid strategy.
How to identify whether you’ve been struck by HCU?
Google’s series of Core Updates in 2023 and the September Helpful Content Update brought a great deal of damage to a number of websites. months later, many that were hit hard have yet to recover fully from HCU.
Glenn Gabe found that only 22% of sites that he tracks had an increase of 20% or greater in the time since HCU. While this could be an encouraging sign, it suggests that recovery isn’t going to be easy for people who have been affected.
If you have a website that was affected by HCU, the first step should be identifying any contributing causes and then conducting an audit of your content to determine them.
After creating in-depth and helpful blog articles, you can move on to more advanced techniques such as blocking spammy backlinks, eliminating affiliate links, incorporating social proof (customer testimonials or photos of the team) and enhancing users’ experience, and so on.
But, if you find that your SEO strategies aren’t working to yield results, it may be worth seeking outside assistance. Be sure to seek an expert who has proven track record backed with evidence and facts in order to not waste your time and money on methods that don’t fit with your site Finding an expert will allow you to avoid the most common mistakes that waste time and money.
How can I recover from HCU?
Following Google’s HCU September 2023 update, many websites have experienced dramatic decreases in both traffic and rankings however, some are showing promising signs of regaining their status.
In the beginning, in order to begin recuperating from HCU, an extensive content audit should be undertaken. This process entails reviewing every page of your site in order to determine if any aspects may have been affected negatively due to the HCU update and make suggestions as to the best way to fix any issues that are discovered.
Correcting duplicate content, removing links that are not of high quality, enhancing the title tags and meta descriptions and making sure all mobile-friendly websites have the correct coding on the right track are just some of the various tasks necessary for a site to function efficiently.
Be sure that your site has quality and original content if you want Google to evaluate your site’s authority and trustworthiness. This can also aid users who return frequently.
Note that recovering from HCU can take a few months or even weeks; thus it’s essential to have the right plan to improve your site’s performance.
Finding a seasoned lee seo hyeon, forums.hostperl.com, consultant who can use these methods can be extremely valuable. Find someone who has proven results, proven data and track record. Lastly, try out various techniques until you discover the one which best fits your particular industry and site.
Recovering from HCU
After a lot of effort and delays, some websites are finally starting to rebound from Google’s September 2023 HCU update. But it is important to keep in mind that SEO is a continuous game which requires dedication to delivering high-quality content that prioritizes user experience.
Also, Google no longer considers the HCU an all-encompassing signal, rather, individual pages are now being evaluated individually to see whether they provide helpful content or otherwise. Therefore, even if your website has been affected by the HCU techniques for recovery, such as content marketing are an option for recovering.
In essence, regaining the site from Google HCU means making sure that your site’s content conforms to the guidelines of the E-E-A T framework. This will ensure your site is valuable to users while simultaneously strengthening relations between you and the audience you want to reach.
The process of recovering from HCU requires patience and persistence in your content creation efforts. Google continues to refine their algorithms, which may require a long time to get back up and running. One method you can ensure this happens rapidly is by consistently producing quality content that is in line with Google’s guidelines and be open to future changes so that your website stays relevant to the public as long as it is in compliance to Google’s algorithms.